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Privacy Policy

Last updated: January 15, 2026

Laren Craft Ltd (“we”, “us”, or “our”) operates the website https://larencraft.com (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our store.

Legal Entity Details:
Laren Craft Ltd (Company Number: 16944766)
Registered Office: Suite Ra01 195-197 Wood Street, London, United Kingdom, E17 3NU
Production & Operations: Cheshire, United Kingdom
📧 support@larencraft.com

Laren Craft Ltd is the data controller for your personal information and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Personal Information We Collect

We collect personal information directly from you, automatically through your interaction with our Services, and from third parties. This includes:

  • Contact & Identity Details: Name, billing address, shipping address, email address, and phone number.
  • Transaction Information: Details of personalised products purchased, order specifications, purchase history, and items added to your cart or wishlist.
  • Financial Information: Payment card details and transaction confirmations. Payments are processed by PCI-compliant providers (Shopify Payments, PayPal, Stripe). We do not store your full card details.
  • Technical & Usage Data: IP address, device information, browser type, and navigation patterns on our Website, collected via cookies and similar technologies.

2. How We Use Your Personal Information

We use your data for the following legal bases:

  • Contractual Necessity: To process, manufacture, and deliver your personalised orders and handle returns/exchanges.
  • Legal Obligation: To comply with UK tax (HMRC) requirements and other statutory obligations.
  • Consent: For marketing communications (if you have opted in) and non-essential cookies.
  • Legitimate Interests: To detect and prevent fraud, improve our product offerings, and maintain site security.

3. Relationship with Shopify & Third Parties

Our store is hosted by Shopify Inc. Shopify processes your personal information to provide and improve the Services. We also share data with trusted partners for operations:

  • Logistics: Couriers (e.g., Royal Mail, Evri) to deliver your goods.
  • Marketing: Partners who help us show relevant advertisements on social media (Meta, Pinterest).
  • Legal: Law enforcement or government agencies only when required by valid legal process.

4. International Data Transfers

Because we use Shopify, your personal information may be transferred to, stored, and processed outside of the United Kingdom (e.g., in Canada or the USA). When we transfer your data outside the UK or EEA, we rely on recognised transfer mechanisms such as the Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO).

5. Security and Retention

We implement modern encryption and password protection to secure your data. However, no method of transmission over the internet is 100% secure.

Retention Periods:

  • Tax & Transaction Records: Retained for 6 years to comply with HMRC requirements.
  • Account Data: Retained until you request deletion or close your account.
  • Marketing Data: Retained until you unsubscribe or withdraw consent.

6. Your Rights and Choices

Under the UK GDPR, you have the following rights:

  • Access & Portability: Request a copy of your data in a machine-readable format.
  • Correction & Deletion: Request that we update or erase your personal information.
  • Restriction & Objection: Object to our processing of your data for certain purposes (e.g., marketing).
  • Withdraw Consent: You may opt-out of marketing emails at any time via the "Unsubscribe" link.

To exercise these rights, please contact us at support@larencraft.com.

7. Complaints

If you are not satisfied with how we process your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

📍 Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
🌐 www.ico.org.uk

8. Contact Us

For any questions about our privacy practices, please contact us:

Laren Craft Ltd
📧 support@larencraft.com
📍 Suite Ra01, 195-197 Wood Street, London, United Kingdom, E17 3NU

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