At a market stall there is no shop window, no sign above the door and no till to stand behind: there is you, in whatever you are wearing, and a table. The apron is the shopfront. This is what customers notice about it, based on the bakery, deli, farm-shop and stall orders that come across the bench, and how to set up the branded logo apron for that job.
What customers notice, in order
- That there is a name on it. A first name under the logo turns "the stall" into "Sarah's stall", and customers use the name. For a small business this is worth more than the logo.
- The colour, against the product. White behind bread and pastries reads as bakery; black behind jams, cheeses and coffee reads as deli and hides the spills.
- Whether it is clean. Polyester aprons wash at a low temperature and dry overnight on a hook, which is why stallholders keep two.
- The logo, last. They notice it, but after the person and the colour. It needs to be readable from two metres, which means simple, bold and one or two flat colours.
White or black for flour and jam
Flour shows on black and disappears on white; jam, coffee and chutney show on white and disappear on black. Bakeries and cake stalls: white. Delis, coffee carts, preserves, cheese: black. A mixed stall: black, because a dark apron with a light name reads well behind anything. The apron is the same either way: 75 by 59 cm, adjustable neck strap, extra-long ties that wrap to the front, two large pockets that take a card reader and a pen.
The layout that works at a table
Logo on the chest, first name underneath in smaller lettering. At a table you are seen from the front and from above, so the chest is the only panel that is always visible; a pocket-level logo is hidden behind the table. Keep the strapline off; it cannot be read at stall distance and it makes the logo smaller.
The file
A PNG with a transparent background or an SVG, in the flat single-colour version if the logo has a gradient. The logo file guide explains what to ask your designer for. Order one apron before ordering four: it is the cheapest way to see the logo at chest size.
The three things that go with it
- A counter sign with the payment QR, the Instagram handle or the review link, standing on the table without an easel.
- A jute market bag with the stall name on the front, sold at cost: the customer carries your name through the market for years.
- A logo t-shirt for the summer market when an apron is too warm.
Ordering
No minimum, no set-up fee; everything is printed to order in Cheshire, usually dispatched within one to three working days, with free UK delivery. For a set of ten or more with a market date, email support@larencraft.com first. The wider thinking is in branding a small business on a budget, the ordering detail in ordering staff aprons with a logo, and the set is in for cafés and small businesses.
Frequently asked questions
White or black apron for a bakery stall?
White: flour disappears on it and it reads as bakery. Black suits delis, coffee, preserves and cheese, where spills are dark and the apron hides them.
Where should the logo go on a market apron?
On the chest, with the stallholder's first name underneath. At a table only the chest panel is always visible; a pocket-level logo is hidden behind the stall.
Is there a minimum order for branded aprons?
No minimum and no set-up fee. Order one to see the logo at chest size, then the set; for ten or more with a date, email first.
